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Traveler Engagement Console

Traveler Engagement Console

Modern Loyalty in Business Travel

If It’s Broke, Fix It: Using gamification to improve business efficiency

 

By Chandar Pattabhiram, Vice President, Worldwide Marketing, Badgeville

 

Gamification ImageToday’s business environment is tough. Management and employees are both expected to do more with less – and once they’ve done that, they’re usually asked to do even more with even less. Costs from mistakes and clunky processes can quickly add up. In fact, research shows that, combined, Fortune 500 companies lose more than $480 billion each year due to inefficiency1.

 

Gamification can promote efficiency

Humans are wired for competition because status – where we rank amongst others – plays a big role in our social experience2. Studies show that status plays a role in our health and well-being3, and that a perceived increase in status – from winning a game to earning a raise – makes us feel good by increasing dopamine levels in our brains4.

 

Add to this the changing workplace demographics and the rise of social platforms, and you get a modern answer to an age-old problem: gamification. Gamification promotes efficiency by teaching employees what decisions to make and rewarding their smart choices in a transparent way. It’s packaged in a fun, easy-to-use social platform that lets employees measure their performance against their peers, feeding their competitive desire.

 

Here’s an example: Deloitte offers an extensive Leadership Academy for 50,000 of its customers and employees worldwide, and the company wanted to maximize engagement with the online courses. Badgeville built a gamification platform that gives the enrolled users instant feedback of their progress and guides them along clear learning paths. As users complete related coursework, they build up “reputation”, which motivates them to continuously participate. Course completion has increased by 50 percent since Deloitte implemented gamification5.

Gamification Image2

Gamifying business travel

Business travel is not exempt from inefficiency. Corporate travel policies provide clear guidelines on when, how and where to book travel. If travelers don’t adhere to these rules when booking business trips, the process becomes inefficient and breaks down. On average, travelers who book out of policy spend $2,881 more on business trips than they needed to6. You can’t afford inefficiency in your business travel program.

 

Setting up “missions” in a gamification platform can help travelers learn the ropes and commit to things like:

  • Booking online
  • Booking in advance
  • Booking with a preferred supplier
  • Booking air and hotel together

 

In the next generation of business travel management, we believe the individual will ultimately be the decision maker. Gamification helps to connect them to corporate travel program goals through positive feedback and friendly competition, all delivered in a digital interface, in line with other popular social platforms, that appeals to today’s connected, on-the-go employee.

 

 

 

SOURCES:

 

1Duggan, Kris. “Game-Changing  Incentives Go Beyond Money.” Material Handling & Logistics. Retrieved on October 10, 2013, from http://mhlnews.com/labor-management/game-changing-incentives-go-beyond-money

2Rock, David. “SCARF: a brain-based model for collaborating with and influencing others,” NeuroLeadership Journal, 2008.

3Sapolski, R.M. (2002). A Primate’s Memoir: A Neuroscientist’s Unconventional Life Among the Baboons. Scribner.

4Izuma, K., Saito, D., Sadato, N. (2008). Processing of Social and Monetary Rewards in the Human Striatum. Neuron, 58(2), 284-294.

5Badgeville, “Case Study: Deloitte” Retrieved on October 9, 2013, from http://badgeville.com/customer/case-study/deloitte

6Global Business Travel Association, “Out-of-Policy Business Travelers and Their Impact on the Bottom Line,” 2013.